Want your products to stand out on Amazon among millions of other listings? Optimizing Amazon listings is a crucial step. But how do you tackle this and what do you need? That’s exactly where MrDubai comes into play!

Amazon SEO

The anatomy of product listings on Amazon consists of 6 components. It is crucial to configure and optimize these properly to ensure your products rank higher in search results. Amazon's SEO algorithms assess the position of your products based on the following points:

• Product Title
• Product Images
• Key Product Features
• Product Listing Description
• Amazon Product Reviews
• Amazon Product Ratings

You can think of these as the different SEO pillars of Google; just as with Google SEO, having these elements in order and up-to-date will improve your product's visibility. It is very important for you as an Amazon seller to actively work on these aspects. Amazon SEO optimization is also known as Listing Optimization.

Starting with Listing Optimization on Amazon

The key preparation for optimizing a listing on Amazon is a comprehensive market analysis. This not only provides insight into your competitors but also into search volumes. A search analysis for Amazon is an excellent way to understand what people are searching for and which keywords are important for your listings to be found. We use advanced tools to perform these analyses on Amazon.

For example, we use Helium10 and JungleScout to analyze search volumes, the market, and competing sellers on Amazon. This provides us with valuable insights that we translate into the right strategy for selling on Amazon.

How Does Listing Optimization on Amazon Work?

Listing optimization on Amazon involves many different factors. Here are some aspects with explanations that affect the ranking of your assortment:

• Titles: The title is the first piece of information a visitor reads in the search results, category page, and product page. It is important that it contains the right keywords and information.
• Description: The product description on Amazon is somewhat hidden but still valuable. This is the place to provide all the information about your product.
• Bullet Points: Bullet points on Amazon are very useful and important for showcasing features of your product. They also impact your organic ranking.
• Visuals: To attract the customer, it is important that your product is visually appealing. Use multiple clear photos that highlight the item well.
• A+ Content: A+ content on Amazon is essentially an enhanced version of the product description, where you can creatively and visually present your product to Amazon shoppers.
• Brand Registration: A crucial step for brand owners to offer their products on Amazon. Amazin can assist you with this.

Connecting Your Webshop to Amazon – It’s Possible!

By using a feed management system such as Channable or ChannelEngine, you can connect your webshop system to Amazon. This allows you to easily process your product feed, eliminates the need to manually handle orders, and ensures that your product inventory is automatically updated. Need help with implementing or optimizing an integrator? Feel free to contact us.

In addition to organic ranking on Amazon, you can also get your assortment noticed by consumers through other means Advertising on Amazon. There are numerous ways to use paid ads, such as storefronts, sponsored brands, sponsored display, and of course, sponsored products.

Want to make organic progress on Amazon? We’d be happy to get in touch with you.