The Amazon Buy Box, what is it? And how can you get it?

Amazon Buy Box

What exactly is the Amazon Buy Box? The Amazon Buy Box is a feature visible on all Amazon product pages that allows a shopper to quickly purchase the products they are looking for. The Buy Box displays the best offer for a customer among multiple sellers on a product page at a glance. Several factors determine which seller gets the Buy Box. You can find the Buy Box on the right side of a product page. The winner gets the most prominent position in the Buy Box. The rest of the sellers are listed below.

Do you automatically get the Buy Box if you are the only seller? Unfortunately, no. Even if you are the only seller of a particular product, it does not guarantee that you will automatically get the Buy Box. Amazon's algorithm considers various factors, including your performance as a seller. Therefore, it is important to monitor the health of your account and excel in it to win the Buy Box. Frequently raising your selling prices is also seen as a no-go by Amazon and can cost you the Buy Box.

Buy Box?

Is it possible to sell products on Amazon if you do not own the Buy Box? Certainly, because customers can still choose from which seller they want to buy. But why is the Buy Box on Amazon so important for sellers? Research has shown that about 82 percent of Amazon sales go through the Buy Box, and that percentage is even higher for mobile purchases, closer to 90 percent. The two main reasons to conquer the Buy Box are:

- Almost all Amazon purchases are made through the Buy Box because it is the first 'call to action' that shoppers see. This 'call to action' offers the opportunity for the customer to add the product to the shopping cart with just one click and order it in only 2 or 3 steps.

- In addition, it is only possible to advertise your products on Amazon if you own the Buy Box. To really showcase your products, you must have it.