What Amazon advertising options are available?
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Amazon offers various advertising options for sellers.
Using Sponsored Products, Sponsored Brands, and Display ads, you can stand out among search results and bring your brand to the attention of your target audience.
Sponsored Products:
- Promote individual products
- Visible in search results and product detail pages
- Clicks on these ads direct users to the product detail page
Sponsored Brands:
- Promote a collection of products
- Target top, middle, or bottom of search results
- Custom headline (title), logo, or image
- Clicks on products in these ads lead to the product detail page, while clicks on the logo lead to a Storefront or product overview
Display Ads:
- Placed in prominent positions across Amazon
- Allows for creative ad design
- Leads users to product detail pages, Storefronts, or selected detail pages
- Available on desktop and mobile
With the right campaign strategy and the use of these ad types, you can optimize product visibility, increase customer engagement, and drive sales.
Want to learn more? Read our full blog about advertising on Amazon. Ready to get started? Contact us today.